tirupur, now · loading

your blush
called.
it wants out
of the bag.

you're on the list. ✦ golden hour incoming.

founding glow — first 100 units at ₹999

blush that doesn't stay in your bag.
it lives on it.

vegan · cruelty-free · dermatologist tested 6 shades · Indian skin launching on Nykaa founding glow ₹999
the compact

India's first clip-on blush compact. A small, precise object — 92mm wide, 54mm deep, 13mm slim. It changes the way you carry your beauty.

we fixed the
bottom-of-the-bag
problem.

Every Indian woman knows it. You dig through your bag at the end of the day, find your blush crushed at the very bottom. Haize clips to the outside. You see it every time you reach for your phone. You use it. You never lose it again.

02
textures per compact
06
shades for Indian skin
01
mirror inside, engraved
₹999
founding glow price

six hours of
the Indian sky.

warm arc — Sunkiss, Solace, Sundrift
cool arc — Roselight, Moonveil, Afterdusk

warm · light–medium
5:14
pm · first coral

Sunkiss

vivid coral-pink

warm

warm · light–medium
5:47
pm · watermelon

Solace

watermelon pink

warm

warm · medium–deep
6:22
pm · terracotta

Sundrift

terracotta copper

warm

cool · light–medium
6:48
pm · petal pink

Roselight

bright petal pink

cool

cool · medium
7:15
pm · purple hour

Moonveil

dusty mauve-rose

cool

cool · medium–deep
7:52
pm · afterdusk

Afterdusk

deep berry-plum

cool

the golden hour oracle

what shade is your sky
right now?

Every evening, the Indian sky moves through all six Haize shades in sequence. The oracle reads Tirupur's sky in real time — and tells you which shade belongs to your city, tonight.

Tirupur, Tamil Nadu · 11.1°N · live
--:--
calculating
the sky is being read
golden hour status
your city
Mumbai
Delhi
Bangalore
Chennai
Kolkata
Hyderabad
Kochi
Jaipur
Pune
Ahmedabad
Tirupur ✦
Guwahati
tirupur sky — 38 minutes
SunkissSolaceSundriftRoselightMoonveilAfterdusk

why the Indian sky is unlike any other

40×

More atmosphere at sunset

At 6pm, sunlight travels through 40 times more atmosphere than at noon. Blue light scatters entirely. What remains — coral, amber, gold — is the Haize palette.

11°N

Tirupur's latitude

At 11° north of the equator, the sun drops steeply at dusk. Golden hour is shorter, more concentrated, more vivid. Approximately 20 minutes. That brevity is everything.

~

Tamil Nadu's humid air

The moisture in Tamil Nadu's evening air amplifies warm tones and softens edges. The golden hour here moves from coral to deep plum in a single continuous breath.

Tirupur, Tamil Nadu · 11.1°N

"The Indian sky moves through all six Haize shades in sequence — coral, amber, terracotta, petal pink, mauve, deep plum — in twenty minutes."

the formula

two textures.
one shade.

pan a

Cream-to-Powder Blush

Applies as a smooth cream. Sets to a natural soft-matte finish. Ultra-finely milled, weightless. Buildable from sheer to full colour.

ref: Chanel Joues Contraste · Kay Beauty Velvet Dream
pan b

Gel-Balm Blush

Balmy. Glassy. No shimmer, no powder. Applied with fingertips — a lit-from-within glow that looks like your skin, not your makeup.

ref: Patrick Ta Major Glow
what we stand for
01
Indian skin, first. Every shade built for Indian undertones — warm and cool, light to deep. Not an afterthought.
02
Real. Unfiltered. No photoshop. No adjusted lighting. We show exactly what our shades look like on real Indian skin.
03
Clean. Always. Vegan, cruelty-free, dermatologist tested. ₹1,199 on Nykaa. Premium without the import price.
04
Goes where you go. Clips to your bag. Your golden hour is always within reach.
Tirupur, Tamil Nadu · est. 2025

"haize is what happens when the sky does something extraordinary, and you happen to be standing in it."

Tirupur — the textile capital of India. 90% of the country's cotton knitwear is made here. We built Haize from the city that has always made things beautifully.
our story

We built Haize because we were tired of Indian beauty that felt designed for someone else. Wrong shades for warm undertones. Wrong understanding of how our skin looks at 6pm — in real Indian light, not a studio in Seoul.

The Charm Glow Duo is our first drop. A small golden object that clips to your bag. Two textures, one shade, a mirror inside engraved with the only thing worth telling yourself.

— haize, tirupur ✦

vegan cruelty-free derm. tested made in india
founding glow

join the list.
be first.

First 100 units at ₹999 for waitlist members. After that, ₹1,199 on Nykaa. The list moves fast.

launching on nykaa · @wearehaize

you're on the list. ✦ see you at golden hour.
₹999
founding glow · first 100 only
then ₹1,199 · MRP ₹1,399